A commercial and marketing agreement has been signed between the two leading automotive brands.

At Autopromotec, MILITEM and Bardahl announced that they have signed a commercial and marketing partnership. MILITEM is American tech-Italian made: an automotive brand that enhances American 4x4s from the likes of Jeep and RAM. MILITEM also improves the cars’ mechanics to boost performance, maximize driver safety and the overall at-the-wheel experience. MILITEM also carries out high-performance engine processing.

The first MILITEM corporate showroom is in Monza, the city of engines. The Italian commercial network is currently being finalised.

Bardahl, a US company based in Seattle, has been producing and distributing superior quality lubricants and additives all over the world in various lines: automotive, manufacturing, motor racing, nautical and aerospace. Bardahl is a corporation that distributes its products in ninety countries around the world and it is present with industrial blending and packaging plants in eight of these.

The basic formulation of the entire Bardahl range is exclusive, thus differentiating itself from competing products for superior quality and absolute reliability. At the Bardahl Research Center in Seattle, real tests are carried out on vehicles and machinery, accompanied by extremely rigorous studies to obtain cutting-edge products. In Italy, the Maroil company, based in Altopascio (Lucca), has been the exclusive dealer of the Bardahl brand since 1973 and has a modern, fully automated blending plant for the production and packaging of Bardahl products. With its vast commercial network, Maroil is present throughout the country where it distributes the complete range of lubricants, additives and treatments. The intensification of the collaboration between Bardahl Italy and Bardahl USA led to the birth of the mPlus project: an acronym that will identify product lines (cars and motorcycles) dedicated to the premium market segment, that is, beyond the best standards. The mPlus signature will accompany Bardahl’s top-of-the-range high-tech products and will be produced by Maroil for the entire European market.

Unity of purpose, the same vision and elements in common, starting with the link with the United States, led MILITEM and Bardahl to sign an agreement that further underlines their positioning in their respective markets with high-end products. Mutually, today the two brands can count on an exceptional partner who shares the same goal, namely to offer products of the highest quality, combining the best of American technology with Italian expertise in the automotive field. For this reason, MILITEM recommends Bardahl lubricants for its models. A reminder can be found inside the engine compartment. The same graphics will be reproduced in the catalogs and on the website.